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| The level of information provided by the airline regarding services, flights, etc. |
| The design, operation and ease of navigation of the site. |
| The quality of the system that allows users to book travel. |
| The level of service provided to users via website, telephone, and e-mail. |
| The functionality provided in booking both an airline-centric holiday package as well as the ability for a customer to build their own holiday. |
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Content
Site
Utility
Booking
Interface
Customer
Support
Packages/Holidays
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